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For over 24 years, I ran my own businesses and experienced firsthand the highs and lows of entrepreneurship. While I loved being my own boss, the constant stress and overwhelm took a toll on me. I was in a perpetual state of fight-or-flight, juggling every aspect of my business and life. Like many business owners, I thought I had to do it all alone. I was a perfectionist and a control freak, needing to be in charge of everything in my life and business.
That mindset changed when I attended a personal development seminar. During one of the sessions, I was introduced to coaching. I was drawn to the concept of creating intentional shifts—not just surface-level changes, but deep, lasting transformation. It was a lightbulb moment for me. I realized that the answers I had been searching for were already within me. What I needed was the right mindset, structure, and accountability to unlock them.
Learning and studying myself—my mind and how it worked—changed everything. I wanted to see if this mindset work—visualizing, thinking positively, embracing abundance, practicing gratitude, and changing how I felt and thought—really worked. So, at the age of 42, I decided to test it by having my very first boxing match. Could I, a mum of two teenage kids, step into the ring in front of an audience and push my body in a way I never had before? I had to become an athlete, train every day (sometimes twice a day), change my diet, visualize myself winning, and find the confidence to show up. Up until then, I hated seeing photos of myself. I didn’t feel worthy, had low self-esteem, and lacked the confidence to show up. Despite having a supportive family, a profitable business, and multiple investments, I lacked a true sense of purpose and joy. I was dealing with unresolved childhood trauma and felt constantly on edge. I didn’t know how to relax my nervous system or heal. That boxing journey became a turning point for me. It forced me to step outside my comfort zone, embrace self-worth, and trust in my newfound mindset tools- to trust in myself!
After winning my fight, something unexpected happened. A woman who had seen my match on TV approached me at the boxing gym. She told me that watching me had inspired her to try something new and come along to boxing as well. Her comment stirred something deep inside me. I couldn’t believe the impact that moment had on me—realizing that I could be a role model to others. That encounter was the pivotal moment that made me believe I could sell my existing business and transition fully into coaching. I saw too many business owners making excuses for why they couldn’t take time off to take their families on holidays or why they couldn’t employ staff to ease their workload. I wanted to help these individuals break free from their limiting beliefs and create lives of freedom and fulfillment.
As I began applying the principles of coaching to my own life, everything changed. My mindset shifted from scarcity to abundance. Instead of feeling constantly overwhelmed, I learned how to prioritize, delegate, and focus on what truly mattered. I started setting clear boundaries and creating space for self-care. I was learning what it felt like to not be busy all the time and that it is essential for rest and recovery, to actually do more with less. The upside to this was allowing space and time for creative projects. The results of going through this transformation? I felt more energized, focused, and confident than ever before. I was now becoming a "recovering perfectionist" and allowing myself to be ok with imperfection.
This transformation didn’t just stop with me. I became more present and engaged with my family. I was able to show up as the best version of myself—not just as a business owner, but as a wife and parent. My family noticed the changes, and our relationships grew stronger as a result. Something that before then was lacking!
With my newfound clarity and passion, I knew it was time to help others experience the same transformation. That’s how Justine Carey Coaching was born. I launched my business with a clear mission: to support stressed, overwhelmed business owners in achieving their goals while creating the time and freedom they crave.
One of the first things I implemented was my Morning Success Checklist, a simple yet powerful tool that helped me stay intentional and focused. This daily routine became a cornerstone of my coaching practice. By sharing it with my clients, I’ve helped countless business owners start their days with purpose and set the tone for success.
Coaching has created a ripple effect in my life. My business is now thriving in ways I never thought possible. I get to do work that lights me up every day, helping others find clarity and confidence. I’m also giving back to my community through local initiatives and volunteering, which fills my heart with joy.
My family and I now enjoy more quality time together. We’ve created a lifestyle that allows us to pursue our passions, whether it’s traveling, staying active, or simply enjoying nature. This balance has made all the difference in our lives.
The journey doesn’t end here. I’m continuously learning, growing, and expanding my vision for Justine Carey Coaching. My dream is to build a coaching company that empowers business owners to break free from overwhelm and step into their fullest potential. Through one-on-one coaching, group sessions, and masterclasses, I’m committed to helping others transform their lives just as I have.
Coaching changed my life in ways I never anticipated. It helped me reclaim my time, strengthen my relationships, and build a thriving business. If you’re feeling stuck or overwhelmed, know that transformation is possible. Sometimes, all it takes is the right support and a few intentional shifts to set you on a new path.
Thank you for being part of my journey, and I look forward to helping you create the life and business you’ve always dreamed of.
